Tag Archives: Enterprise Information Management

How To Turbocharge Oil & Gas Analyses With Machine Learning and The Right EIM Foundation

It is generally accepted that good analysis of oil and gas data results in actionable insights, which in turn leads to better profits and growth. With today’s advancements in technology and processing power, more data and better analysis are easily achievable but will require the right EIM (Enterprise Information Management)  foundation to make “all” data available and “analyses-ready”.

The evidence of those analytics are clear and ubiquitous. In an article in JPT (Journal of Petroleum Technology) by Stephen Rassenfoss, “Four Answers To the Question: What Can I Learn From Analytics?”, Devon Energy concludes it is possible to increase production by 25% by drilling the lateral toe-up in Cana-Woodford Shale. Range Resources, responding to a different question and with Machine Learning (ML) analysis, concluded more production in the Marcellus is associated with wells fracked with as much sand volume as the reservoir can handle.

All Data All The Time = More Studies More Return

Looking closer at the article, both studies were based on a relatively small data set; Devon Energy and Range Resources only used 300 and 156 wells respectively.  Both companies stated that a larger data set would help their respective studies. So, why some studies rely on a small population of wells when there are thousands more that could have been included to reach a deeper understanding.

While the answer depends on the study itself, we find two key data”preparation” problems that may contribute to the answer a) data findability/ availability b) data readiness for analyses. In some E&P companies, data preparation can consume over 50% of total study’s time. This is where I believe EIM can make a difference by taking a proactive role.

 Three Strategic EIM Initiatives to Turbocharge Your Organization’s Analytics

Information preparation for exploratory analytics like the above, require Oil and Gas companies to embrace a new paradigm in EIM. The traditional “data management” has its applications but can be rigid and limiting because it requires predefined schemas.

We share our favorite three EIM strategic initiatives to deliver  more, trustworthy and analyses-ready information:

  • Strategic and Selective Information Governance Program – A strong data governance model ensures data can be trusted, correlated and integrated, this is a foundational step and will take standardizing, and mastering key entities and attributes.   Tip: key enabling technology is Master Data Management (MDM)
  •  Multi-Stream Data Correlation – Together with the MDM, “Big Data” technology and processes enable the inclusion and further correlation of data from a variety of streams, without the prejudice of predefined data schema.
  • Collaborative Process and Partnership – From years of lessons learned, we’ve noticed that none of the above will move the needle much at all if implemented in isolation. A collaborative process with the sole purpose of fostering a close partnership between IM engineers/ architects, data scientists, and the business, is what differentiates success from failure. As the organization finds new “nuggets of insights,” the EIM team’s role is to put the necessary structure in place to capture the required data systematically and then infiltrate it into the organization’s DNA.

New analytics are positively changing how we produce and manage oil and gas fields. Companies that invest in getting their EIM foundation right will lead the race among its competition.


For help on defining and implementing EIM strategy please contact us.
With Petroleum Engineers, Geoscientist, Data Scientists and Enterprise Information Architects on the Certis team, we help companies design and implement EIM solutions that support their business goals. for more information on our services please email us at info@certisinc.com.

Managing Data For The Sake Of Managing Data Or Are You Making a Difference?

A client and now dear friend of mine told me once “We are not managing data for the sake of data management, we are doing it to support the business.” We connected immediately, and I took this as a sign that she would achieve great things for her company.

Supporting the business is the only reason to justify an IM group in an E&P company. But how does an Information Management connect (and prove the value of) enterprise initiatives that may take years to complete, to business operations that fluctuate with commodity prices?

Let’s look at the typical experience of many companies in the past few years:

When oil prices hovered for a lengthy period at approximately $100 a barrel, most businesses prioritized exploration and production to find new plays as fast as possible. Drill faster, complete faster, produce sooner, and find more. In this “growth” mode data came in, fast and furious. Companies threw in serious money to gather and analyze every data.

However, when oil prices hit $26 a barrel, “survival” mode kicked in. Most companies renegotiated their contracts and loans while trying to maintain base oil or gas production (revenue) at the least cost possible. Meeting or exceeding production targets became existential, not just good for business. Here in this mode, some data gathering slowed significantly, while the focus on producing wells and its facilities heightened.

Two entirely different sets of processes, completely different sets of priorities, could force totally different data management projects. In ‘growth’ mode, the focus was on the speed of processing directional surveys, logs, perforation, costs, and frac data. In ‘survival mode,’ the focus changed to Wells’ and facilities’ performance and integrity.


All technical data is critical to an oil and gas company and should be available, boom or bust. It is also, entirely understandable that, in a world of limited resources, projects with the highest impact to the business are prioritized first. Shifting IM priorities with the change in commodity prices or change of business focus is not simple.

However, a good EIM strategy will support the business in any mode, growth, survival, or any other mode, with ease. The good news is, it is entirely possible to have such an EIM strategy, simply by focusing efforts towards organizational goals through growth and lean times alike. Also, today’s advancements in technology allow for increased agility in organizational response. But you got to have a strategy.

Once a strategy is defined and embraced, every information management project, for both structured and unstructured information, must advance the ball towards the goal, or just be killed. This is not as easy as it sounds, of course. It requires expertise and the dedicated effort. Prioritizing efforts, identifying weaknesses, choosing the right technology, all can help your organization grow faster in growth mode, as well as to swim, rather than tread water in survival mode.

Has your organization defined a strategy yet? Are they working to support the business, or are they just managing data for the sake of data management?

For greater clarity on your position, call or email us to schedule a complimentary strategy appraisal with one of our consultants.