As the U.S. overtakes Russia in Oil & Gas production because of its unconventional fields, new operators flood the industry. Inevitably, competition increases. The need for predictable and optimized well performance is greater than ever. The fastest route to optimization is quality data that can be used to understand unconventional fields better and drive the flow of operations efficiently.

However, as more data pours in, the cracks in many E&P companies’ data management systems are exposed. Geoscientists and engineers are left to make their own integrations and correlations between disperse systems and left digging through folders trying to find documents for knowledge.

Some of the trouble lies in the new methods of analyzing vast array of data that were not considered as prominent in conventional fields. For example, geoscientists break shale down by geology, geochemistry, and geomechanics, and engineers now look into fracs using microseimic lenses. While this data was used in conversional fields before, the stress on and ways of analyzing them is different now; new parameters have emerged as key measures such as TOC and brittleness. When it comes to shale fields, the industry is still learning from acquired data.

Well organized (and quality) information that is easily found and efficiently flows through internal departments and supplying vendors, not only will allow for faster reaction to operation’s needs & opportunities, it will turn into better strategy to increase EUR per well through better understanding of the reservoirs.

How you take care of your data directly impacts your engineers and geoscientists efficiency and the speed they can find good production opportunities. Fast and efficient is the name of the game when it comes to unconventional and competitive world.

It is not enough to provide a place to store new unconventional information and flow it to analytical systems, while those are the first steps they must fit into a holistic approach that takes unconventional integrated operational processes to the next level of efficiency.